As a business or startup, it is important to consider the most cost-effective and efficient way to build a product. When it comes to app development, one of the biggest questions is whether or not it is necessary to build a mockup before launching a Minimum Viable Product (MVP). In this article, we will discuss the pros and cons of building an app mockup and help you decide if it is the right decision for your business.
Some Investors Like To See Mockups
One of the biggest advantages of building an app mockup is that it can be used to attract investors. Investors often prefer to see a prototype of the product before investing in it. A mockup can be used to show potential investors the features and design of the app and give them an idea of how it will work. It also helps investors understand the scope of the project and how much money they need to invest.
A Mockup Might Be Cheaper Than a Minimum Viable Product
Another benefit of building an app mockup is that it can be cheaper than developing a Minimum Viable Product (MVP). An MVP is a version of the product with only the most essential features. It is often used to test the product with real customers and get feedback. A mockup can be a cheaper and faster way to get an idea of the product and how it will look and work. This is especially true if using affordable tools, like Vixba, to build your prototype.
You Can't Build Traction With a Mockup
One of the downsides of building an app mockup is that it can’t be used to build traction. A mockup can give investors an idea of the product, but it can’t be used to get real customers. To build traction, you need to launch an MVP and get people to use it. Traditionally, this can be expensive and time-consuming but the emergence of businesses like Verticode have made it much more accessible. An MVP is the only way to get real feedback and build a customer base.
Some Investors Prefer Real Customers
Finally, some investors prefer to invest in products that have real customers. They want to see that the product is being used and that people are getting value from it. A mockup can’t show this, so investors may be less likely to invest in a product that only has a mockup.
Conclusion
In conclusion, it is important to consider the pros and cons of building an app mockup before deciding if it is the right decision for your business. Building a mockup can be a good way to attract investors and get an idea of the product, but it can’t be used to build traction or get real customers. Ultimately, it is up to you to decide!
Want to build your mockup quickly and affordably? Use Vixba now or Want an MVP? Verticode builds MVPs in 3-5 days (average price $5k)
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