When it comes to investing in the development of an app, investors want to know that the app they are investing in has the potential to be successful. Investors want to see evidence that the app will be able to generate revenue and will be able to reach its target audience. To make sure that the app is worth investing in, investors will look for certain criteria in the app. Here is what investors look for in an app before they decide to invest.
A Visual Mockup of the App
Investors want to see a prototype or mockup of the app before they invest. This will give them an idea of how the app will look and feel, and allow them to get a better understanding of the app’s features. A visual mockup will also help investors understand the user experience and how the app will be used. It is important that the mockup is well-designed and professional, as this will give investors confidence in the app’s potential.
Evidence of Good Mockup User Feedback
Investors want to see evidence that the app idea is being well-received by users. This could be in the form of user reviews, testimonials, or any other form of user feedback. This will give investors an idea of how well the app is researched and how users are responding to it. It is important that the feedback is positive, as this will give investors confidence that the app is worth investing in. Clickable prototypes (such as those created on Vixba) give the best platform to collect user feedback as they can be navigated like a real app.
Intent to Buy from Target Customers
Investors want to see evidence that the app’s target customers have an intent to buy. This could be in the form of surveys, focus groups, or any other form of research. This will give investors an idea of how the app’s target customers view the app and their willingness to purchase it. It is important that the research shows a positive intent to buy, as this will give investors confidence that the app has potential to generate revenue at scale.
A Large Market Size
Investors want to see evidence that the app has the potential to reach a large market. This could be in the form of market research, competitor analysis, or any other form of research. This will give investors an idea of how large the potential market for the app is, and how much potential revenue it could generate. It is important that the research shows a large market size, as investors will need to be sure that the app has potential to reach a large audience and therefore grow towards a sizable exit value.
Conclusion
In conclusion, investors look for certain criteria when deciding whether to invest in an app. This includes a visual mockup of the app, evidence of good user feedback, intent to buy from target customers, and a large market size. It is a good idea to start with the prototype of your app, you can easily use tools like Vixba to get this live quickly and affordably.
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